Raising the Customer Service Crossbar

Renowned author and speaker Zig Ziglar once told the story of an athlete who set a world record in a high jump competition.When he was asked how he did it, the athlete answered, “I threw my heart over the bar and the rest of me followed.”

How can we create a similar attitude – and result – in our delivery of customer service? It begins with a good coach – like Jack Mackey.

Jack Mackey is an executive with one of the world’s top consumer research companies. His insights on customer service, recovery and loyalty are based on personal experience and data from over 100 million customer transactions.

Learning Goals

  • Define customer satisfaction in your business.
  • Examine factors that create customer loyalty.
  • Identify ways to enhance your customers’ experiences.

Improve Your Team’s Customer Service Skills